According to the Value-Percept Theory, the Relation Between Dissatisfaction, Value

Multiple Choice

According to the value-percept theory, the relation between dissatisfaction, value (importance) and value (want) is given by:

A) Dissatisfaction = (V_want - V_perceive) × (V_importance)
B) Dissatisfaction = (V_want - V_have) /(V_importance)
C) Dissatisfaction = (V_want - V_have) ^(V_importance)
D) Dissatisfaction = (V_want - V_have) × (V_importance)
E) Dissatisfaction = (V_want - V_perceive) /(V_importance)