Multiple Choice
LightCo sells fairly standard light bulbs to Bodyworks, while BodyWorks sells components that can only be used by AutoCorp. Why is LightCo only interested in price while BodyWorks hires a law firm to negotiate its contracts with AutoCorp?
A) LightCo and BodyWorks both have significant alternatives in the marketplace.
B) LightCo has market alternatives while BodyWorks does not.
C) BodyWorks has market alternatives while LightCo does not.
D) Neither LightCo nor BodyWorks have market alternatives.
Correct Answer:
Verified
Correct Answer:
Verified
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