One Important Lesson to Keep in Mind During Benchmarking Is

Multiple Choice

One important lesson to keep in mind during benchmarking is:

A) benchmarked firms should be made aware of the said firm's motivation.
B) differences in environments of the benchmarked firms should be taken into account.
C) differences in environments of the benchmarking firm should be taken into account.
D) differences in environments of the benchmarked firms are not important.