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Wal-Mart Built the Base of Its Retailing Market Power in Small

Question 28

Multiple Choice

Wal-Mart built the base of its retailing market power in small cities and towns. In most of those towns, the size of marketplace is so small that only one large retailer can successfully exist. This is known as:


A) adverse selection.
B) first-mover advantage.
C) secure strategy.
D) extension form.

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