Dell Computer Attempts to Collect Information About Customers Before Purchase

Multiple Choice

Dell Computer attempts to collect information about customers before purchase and assemble customized product for the customer. This process tries to:

A) reduce transactions costs for both Dell and the customer.
B) reduce transactions costs for the customer only.
C) increase transactions costs for Dell so that it can reduce taxable profits.
D) increase transactions costs for customers so that IBM can sell send PCs also.