The Fast Food Industry from Back Yard Burgers to KFC

Multiple Choice

The fast food industry from Back Yard Burgers to KFC promises good food delivered quickly. The value of the consumer's time:

A) is less important than productions costs.
B) is a key component in creating value for the firm and the consumer.
C) is usually so low that fast food is unimportant in the marketplace.
D) must be discounted to make sure it is negative.