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Many Firms Offer Substantial Rebates by Mail or Coupons for Discounts

Question 23

Multiple Choice

Many firms offer substantial rebates by mail or coupons for discounts at the point of sale. The people who use the rebates or coupons have _______ than the people who don't use them.


A) greater price sensitivity
B) the same price sensitivity
C) less price sensitivity
D) inverted price sensitivity

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