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    Business
  3. Study Set
    Global Business
  4. Exam
    Exam 14: Competing on Marketing and Supply Chain Management
  5. Question
    In the Context of Segmentation Based on Customer Categories,global Dreamers
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In the Context of Segmentation Based on Customer Categories,global Dreamers

Question 2

Question 2

True/False

In the context of segmentation based on customer categories,global dreamers are always in favor of buying global brands that signal prestige and cachet.

Correct Answer:

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