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    International Marketing Study Set 3
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    Exam 8: Developing a Global Vision Through Marketing Research
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    Jake Morris Is Looking for Information on the Pet Food
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Jake Morris Is Looking for Information on the Pet Food

Question 3

Question 3

True/False

Jake Morris is looking for information on the pet food industry for a client. He realizes that this particular industry has been well researched by marketers. Therefore, if Jake is looking for information that has already been collected by some other agency, he should consult what is called a secondary data source.

Correct Answer:

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