Which of the Following Would Not Be Considered to Be

Multiple Choice

Which of the following would not be considered to be a step in the traditional marketing research process?

A) Define the research problem and establish research objectives.
B) Analyze,interpret,and summarize the results.
C) Determine the sources of information to fulfill the research objectives.
D) Consider the costs and benefits of the research effort.
E) Pair the research results with all other recent research efforts to determine validity.