After an International Marketing Researcher Has Defined the Research Problem

Multiple Choice

After an international marketing researcher has defined the research problem and established research objectives,the next step to be undertaken to:

A) effectively communicate the results to decision makers.
B) analyze,interpret,and summarize the results.
C) determine the sources of information to fulfill the research objectives.
D) gather relevant data from secondary or primary sources,or both.
E) evaluate the cost and benefits of the research effort.