According to Exhibit 12

Multiple Choice

According to Exhibit 12.1, the continuum of radical and incremental innovations, frozen yogurt represents mostly _______________ innovation, because ______________.

A) incremental; it extends sales in an existing market by enabling higher margins
B) radical; it is a small improvement on existing products
C) radical; it is a fundamental change that evokes a major departure from existing practices
D) incremental; it is a small improvement on existing products