In Managing the Corporate Portfolio, the BCG Matrix Would Suggest

Multiple Choice

In managing the corporate portfolio, the BCG matrix would suggest that

A) Dogs should be invested in to increase market share and become Cash Cows.
B) Stars are in low growth markets and can provide excess cash to fund other opportunities.
C) Cash Cows require substantial cash outlays to maintain market share.
D) Question Marks can represent future Stars if their market share is increased.