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    Strategic Management Study Set 1
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    Exam 5: Business-Level Strategy: Creating and Sustaining Competitive Advantages
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    The Yugo Car Was Cheap, but It Was Poorly Made
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The Yugo Car Was Cheap, but It Was Poorly Made

Question 9

Question 9

True/False

The Yugo car was cheap, but it was poorly made. Consumers did not purchase it. This is an example of failure to attain parity on the basis of differentiation.

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