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    Strategic Management Study Set 1
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    Exam 5: Business-Level Strategy: Creating and Sustaining Competitive Advantages
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    Swatch Defined Its Watches as Playful Fashion Accessories Which Were
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Swatch Defined Its Watches as Playful Fashion Accessories Which Were

Question 70

Question 70

True/False

Swatch defined its watches as playful fashion accessories which were showily promoted. This is an example of reverse positioning.

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