Research Has Consistently Shown That Firms That Achieve Both Cost

Multiple Choice

Research has consistently shown that firms that achieve both cost leadership and differentiation advantages tend to perform

A) at about the same level as firms that achieve either cost or differentiation advantages.
B) higher than firms that achieve either a cost or a differentiation advantage.
C) about the same as firms that are stuck-in-the-middle.
D) lower than firms that achieve differentiation advantages but higher than firms that achieve cost advantages.