Focusing Too Narrowly on Current Customers, Technologies, and Competitors Can

Multiple Choice

Focusing too narrowly on current customers, technologies, and competitors can lead to a failure to notice important changes on the periphery of their environment that may trigger the need to redefine industry boundaries and identify a whole new set of competitive relationships. This is a result of relying

A) on traditional definitions of all industries and competitive environments.
B) on traditional definitions of the relevant industry and competitive environment.
C) solely on intuition.
D) on a superficial evaluation of the relevant industry and competitive environment.