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In Using Crowdsourcing as a Means to Integrate the Customer

Question 121

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In using crowdsourcing as a means to integrate the customer into the value chain, there are some perils to consider. Which of the following is not related to crowdsourcing perils?


A) Giving customers the opportunity to tarnish the company brand.
B) Asking for consumer input when demand is highly uncertain.
C) Repeatedly getting feedback from the same customer.
D) Asking for consumer input when demand is certain.

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