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    Advertising and Promotion
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    Exam 9: Measuring the Effectiveness of the Promotional Message
  5. Question
    _____ Is a Rough Commercial Test in Which a Succession
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_____ Is a Rough Commercial Test in Which a Succession

Question 21

Question 21

Multiple Choice

_____ is a rough commercial test in which a succession of photographs are shown to the receiver.


A) Animatic rough testing
B) Photomatic rough testing
C) Live-action rough testing
D) Finished product testing

Correct Answer:

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