Which of the Following Statements Describes a Potential Problem Associated

Multiple Choice

Which of the following statements describes a potential problem associated with the use of indirect headlines in a print ad?

A) Indirect headlines rarely generate interest or curiosity and thus motivate the reader to become involved with the remainder of the ad.
B) Indirect headlines may not be provocative enough to get the readers' attention and offer a reason for reading the remainder of the message.
C) Indirect headlines must always be accompanied by an engaging visual appeal in order to be effective.
D) Indirect headlines only work when readers are already interested in the product or service being advertised.