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    Advertising and Promotion
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    Exam 8: Creative Tactics Decisions
  5. Question
    The ______ Portion of an Ad Must Attract Attention and Work
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The ______ Portion of an Ad Must Attract Attention and Work

Question 71

Question 71

Multiple Choice

The ______ portion of an ad must attract attention and work in a synergistic fashion with the headline and body copy to produce an effective message.


A) visuals
B) subheads
C) jingles
D) trademarks

Correct Answer:

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