Andrew Is the Creative Director for an Agency That Has

Multiple Choice

Andrew is the creative director for an agency that has just taken on a golf ball manufacturer as a client.Before starting to develop creative ideas,Andrew reads some golfing magazines and spends time talking to some friends and co-workers who play golf.These activities are part of which stage of the creative process?

A) Preparation
B) Incubation
C) Illumination
D) Verification