A Copywriter in the Creative Edge Agency Has Just Been

Multiple Choice

A copywriter in the Creative Edge agency has just been assigned to the Wendy's fast food restaurant account.One of the first things he may want to do is:

A) sit down and begin writing copy for sample ads
B) spend some time visiting fast food restaurants, eating their food and talking to consumers about some of their specific likes and dislikes of Wendy's and their competitors
C) try to come up with some big ideas that can be the basis of a creative ad campaign
D) come up with alternative positioning concepts for Wendy's