Multiple Choice
Which of the following statements about research done by advertising agency about the use of humour in advertising is NOT true?
A) Humour confuses awareness.
B) Humour may aid name and simple copy registration.
C) Radio and television are the best media for executing humour.
D) Humour should not be used for advertising sensitive products.
Correct Answer:
Verified
Correct Answer:
Verified
Q56: Consumers perceive Maytag appliance as dependable.Consumers have
Q57: A spokesperson who delivers an advertising message
Q58: Which of the following statements about the
Q59: Which of the following statements gives a
Q60: Which of the following statements describes one
Q62: Research shows that consumers perceive Molson's Export
Q63: Judy,the creative director for YTT ad agency,is
Q64: The relevance of the creativity to the
Q65: The product's _ says to the consumer,"Buy
Q66: Advertising appeals that relate to the consumers'