Multiple Choice
According to the chapter's opening vignette,Tassimo's new ads featured a "live" barcode of people dressed in black and white to represent the barcode on their distinctive T-Discs.This is an example of Tassimo's new:
A) technological advances.
B) attempts to offer a healthy coffee alternative.
C) sales strategy.
D) brand positioning strategy.
Correct Answer:
Verified
Correct Answer:
Verified
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