Multiple Choice
Gatorade's new G Series moved the brand from a hydration platform to a sports nutrition brand for serious athletes.This repositioning essentially expanded on their current brand benefit positioning into a _____ positioning strategy.
A) product category
B) brand attitude
C) brand name
D) user
Correct Answer:
Verified
Correct Answer:
Verified
Q26: The chapter's opening vignette reveals that Tassimo's
Q27: The first step in the development of
Q28: _ motives are active for consumers in
Q29: Comparative advertising based on specific product attributes
Q30: _ motives occur when consumers anticipate a
Q32: Ads for gardening products in the spring
Q33: In addition to salient attributes,brand position diagrams
Q34: Prior to deciding on the most effective
Q35: All of the following are transformational motives
Q36: With its go anywhere for $69 ad