As the Marketing Manager for Hellmann's Mayonnaise You Create a Message

Multiple Choice

As the Marketing Manager for Hellmann's Mayonnaise you create a message reminding the target audience of how delicious Hellmann's has always tasted in a turkey sandwich.Your primary communication objective most likely is:

A) to increase repeat purchases from brand loyals
B) to remind new category users of how much they have enjoyed Hellmann's in the past
C) to educate other brand users about the use of mayonnaise
D) to convince non-mayonnaise users to eat more turkey