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    Exam 5: Objectives for the IMC Plan
  5. Question
    Brand ____________ Is Often Referred to as Unaided Brand Awareness
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Brand ____________ Is Often Referred to as Unaided Brand Awareness

Question 18

Question 18

Multiple Choice

Brand ____________ is often referred to as unaided brand awareness when measuring.


A) recognition
B) unawareness
C) objectives
D) recall

Correct Answer:

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