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Riley Told Terry and Bill,and Terry Told Melissa,and Melissa Told

Question 23

Multiple Choice

Riley told Terry and Bill,and Terry told Melissa,and Melissa told Gwen,Andrew,and Beryl that the new Chinese restaurant in town had authentically prepared Chinese dishes.This word-of-mouth took place via a(n) _____ channel of communication.


A) individualized
B) nonpersonal
C) personal
D) verbal

Correct Answer:

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