Mentos Mint Candy Uses an Advertising Campaign That Shows People

Multiple Choice

Mentos mint candy uses an advertising campaign that shows people solving problems by thinking outside of the box-by taking a fresh look at a common problem.Freshness is the message that the ad is supposed to deliver,but if Dick and Bella Lestor think the ad is simply showing people being rude and boorish,then in terms of the communication process,the Lestors have _____ the message improperly.

A) encoded
B) interpreted
C) decoded
D) channelled