Multiple Choice
Which of the following would NOT be considered "noise" in the communication process?
A) A competitor's glossy magazine ad compared to your one-colour newspaper ad
B) A decrease in your advertising expenditure versus last year
C) The use of a sign, symbol or words that are unfamiliar to the target audience
D) The preponderance of commercials during a popular TV show
Correct Answer:

Verified
Correct Answer:
Verified
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