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Richard Loves His Car and Does Everything Necessary to Keep

Question 47

Multiple Choice

Richard loves his car and does everything necessary to keep the vehicle in top running condition.When he heard a strange popping noise under the hood,he knew that the car needed the services of a mechanic.At this point,Richard was in the _____ stage of the consumer decision-making process.


A) internal search
B) need recognition
C) external search
D) post-purchase evaluation

Correct Answer:

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