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    Exam 2: Organizing for IMC: Role of Agencies
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    Which of the Following Is a Business Measure Under the Performance
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Which of the Following Is a Business Measure Under the Performance

Question 40

Question 40

Multiple Choice

Which of the following is a business measure under the Performance by Results system?


A) market share
B) intent to purchase
C) brand awareness
D) productivity

Correct Answer:

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