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Defenders of Advertising Take Issue with the Argument That It

Question 51

Multiple Choice

Defenders of advertising take issue with the argument that it should be limited to dealing with basic needs.One of their reasons is:


A) In our society, most higher-level needs are already satisfied for most people.
B) It is natural to move from higher-order needs to basic ones.
C) Consumers are free to choose the degree to which they attempt to satisfy their desires.
D) Wise advertisers associate their products and services with lower-level needs like safety and food.

Correct Answer:

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