Procter & Gamble Spends Millions of Dollars a Year on Advertising

Multiple Choice

Procter & Gamble spends millions of dollars a year on advertising for its various consumer products and can make large media purchases at rates lower than its smaller competitors.This is an example of how a large advertiser can achieve a competitive advantage based on:

A) differentiation
B) economies of scale
C) market aggrandizement
D) discrimination