Multiple Choice
Each of the following is a limitation of SMS codes EXCEPT:
A) There is a time delay for registration with the Canadian Wireless Telecommunications Association to protect consumers against spam.
B) The relatively low penetration of smart phones in Canada does not ensure that the use of SMS advertising will deliver a favourable ROI to advertisers.
C) Cell phone carriers are not all fully able to work with each type of code.
D) Marketers are concerned with not having the proper metrics with which to measure success.
Correct Answer:
Verified
Correct Answer:
Verified
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