Which of the Following Statements Is True Regarding Behavioural Targeting

Multiple Choice

Which of the following statements is true regarding behavioural targeting?

A) Behaviour is not a critical variable when applying audience segmentation to Internet advertising.
B) Research has determined that a consumer's leisure-oriented Internet behaviour is more indicative of one's purchase patterns than their business-oriented behaviour.
C) Clickstream data can help identify segments of potential buyers in order to direct ads specifically to them.
D) There is a one-to-one correlation between a consumer's Internet surfing behaviour and their intention to purchase.