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    Advertising and Promotion
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    Exam 17: Internet Media
  5. Question
    The Measurement of the Number of User Interactions with an Ad
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The Measurement of the Number of User Interactions with an Ad

Question 18

Question 18

Multiple Choice

The measurement of the number of user interactions with an ad is called:


A) page impressions.
B) ad impressions.
C) clicks.
D) click-through rate.

Correct Answer:

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