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    Advertising and Promotion
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    Exam 16: Direct Marketing
  5. Question
    When a Direct Advertising Medium Is Designed to Directly Obtain
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When a Direct Advertising Medium Is Designed to Directly Obtain

Question 36

Question 36

Multiple Choice

When a direct advertising medium is designed to directly obtain an order,the _____ approach is being used:


A) two-step
B) indirect
C) direct
D) one-step

Correct Answer:

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