Which of the Following Statements About Sales Promotion Programs Is

Multiple Choice

Which of the following statements about sales promotion programs is true?

A) Sales promotion programs are targeted only at consumers.
B) Many sales promotion programs are designed to motivate distributors and retailers to carry a product and push it through to their customers.
C) Nearly three quarters of all sales promotion dollars are spent on consumer promotions.
D) Sales promotion dollars for most companies are allocated equally between consumers and the trade.