The Building or Reinforcement of Consumer-Franchise or Equity for a Brand

Multiple Choice

The building or reinforcement of consumer-franchise or equity for a brand:

A) can really only be accomplished through advertising
B) can be done with carefully planned sales promotion programs
C) can be done more easily through trade-oriented promotions than through consumer-oriented promotions
D) is really not very important given the prolonged economic prosperity that Canadians have enjoyed