Which of the Following Statements Describes How Brand Equity Is

Multiple Choice

Which of the following statements describes how brand equity is affected by the increased role of sales promotion?

A) Critics argue that trade promotions generally result in higher brand equity.
B) Sales promotions do not contribute to the erosion of brand equity.
C) There is a belief that sales promotion can be over used by too much frequency, resulting in a decrease in brand equity.
D) There is strong agreement that any type of sales promotion activity detracts from brand equity.