Kraft Is Concerned That Families Consume Miracle Whip Only on Sandwiches,using

Multiple Choice

Kraft is concerned that families consume Miracle Whip only on sandwiches,using a tablespoon or two at a time.In order to increase consumption and therefore,sales,which of the following sales promotion tools would work best for Kraft?

A) Sampling and rebates
B) Recipe books showing alternative uses for Miracle Whip
C) Bonus packs, trade allowances, and slotting fees
D) In-store coupons for $1.00 off Miracle Whip