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    Advertising and Promotion
  4. Exam
    Exam 14: Sales Promotion
  5. Question
    _____ Is Generally Considered the Most Effective Method for Generating
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_____ Is Generally Considered the Most Effective Method for Generating

Question 14

Question 14

Multiple Choice

_____ is generally considered the most effective method for generating trial of a new product.


A) Couponing
B) Sampling
C) A rebate award
D) A bonus pack

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