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Kellogg's Places a 50-Cent-Off Coupon for Rice Krispies Cereal in a Box

Question 58

Multiple Choice

Kellogg's places a 50-cent-off coupon for Rice Krispies cereal in a box of its Frosted Mini-Wheats brand of cereal.This is an example of a(n) _____ coupon.


A) bounce-back
B) cross-ruff
C) instant
D) cross-sell

Correct Answer:

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