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    Advertising and Promotion
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    Exam 14: Sales Promotion
  5. Question
    The Redemption Rate for Refunds Is Lower Than That for Coupons
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The Redemption Rate for Refunds Is Lower Than That for Coupons

Question 48

Question 48

Multiple Choice

The redemption rate for refunds is lower than that for coupons because:


A) the payoff is smaller.
B) the reinforcement is immediate.
C) more effort is required.
D) the payoff is larger.

Correct Answer:

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