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    Exam 13: Out-Of-Home and Support Media
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    An Advertiser Might Decide to NOT Use Outdoor Advertising Because
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An Advertiser Might Decide to NOT Use Outdoor Advertising Because

Question 38

Question 38

Multiple Choice

An advertiser might decide to NOT use outdoor advertising because the medium:


A) is prone to fast wearout
B) does not produce a high level of product or brand awareness
C) has a low level of frequency
D) does not produce sales

Correct Answer:

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