Philips Electronics Is Considering a Media Mix That Will Allow

Multiple Choice

Philips Electronics is considering a media mix that will allow for high exposure for its new flat screen television.A major concern of the company is that it maintains a favourable image in the market.Because of the nature of the medium,which of the following might lead to image problems if employed by Philips for its new television?

A) aerial advertising and print advertising
B) promotional product marketing and transit advertising
C) product placement and Internet marketing
D) Internet advertising, print advertising, and mobile billboards