Which of the Following Statements About the Use of Colour

Multiple Choice

Which of the following statements about the use of colour in magazine advertising is true?

A) Black and white ads are generally considered superior to colour in terms of recall, awareness, and retention.
B) Advertisers prefer using black and white because of the greater visual impact it makes.
C) Research has shown that colour ads are superior to black and white ads in terms of attracting and holding attention.
D) Bleed pages are less expensive than colour pages with margins because less fine-tuning is required with bleed pages.