A Company That Manufactures Ski Boots Might Prefer to Advertise

Multiple Choice

A company that manufactures ski boots might prefer to advertise in specialized publications such as Ski or Skiing rather than general interest magazines and sports magazines such as Sports Illustrated because of:

A) the broader reach of the specialized publications
B) the greater audience selectivity of the specialized publications
C) fewer ads and less clutter in the specialized publications
D) the creative flexibility available in specialized magazines and not available in more general-interest publications